We live in a service-oriented society. Car maintenance, haircuts, and financial/legal services come to mind as common areas where people hire out needed work. Then there’s the recreational services common in our culture such as music lessons, exercise classes, karate schools…and juggling clubs. I’ve observed that the prevalence of services to middle class America has skyrocketed in the past 20 years or so. While not everyone can afford all the services our society has to offer, nearly everyone chooses to afford some services.
Some services are critical: if the furnace goes out, it needs to be fixed. Others are negotiable: my sister, Jean, has saved hundreds each year by cutting her sons’ hair their whole lives. Some are key for certain times of life but may be short-lived: consider private music lessons and well-intentioned-but-seldom-used gym memberships. Then there are some services that may not be critical, but offer such enrichment to life that they are thought of more as a lifestyle than as a conscious expense. It’s just part of the family budget, often as crucial to overall well-being as dental cleanings and oil changes.
I know that nearly all families choose JH membership for their kids instead of something else. Even if money isn’t an issue, time almost always is. For the vast majority of JH constituents, juggling stays a priority at least year-to-year due to the social, athletic, artistic, and long-term benefits to the childhood and adolescence of each Jughead. In the full swing of our 19th year as a company, I hope that you see the value of this grass roots, tuition-based, optional, extra-curricular youth development service. One fall session costs more than a year’s worth of typical haircuts, but my continual prayer is that each club day serves toward a lifetime of memories, changed lives, and loving relationships that far exceed that of merely having a busier schedule or lighter pocketbook.
